Consumer Behaviour: Apple Iphone4 Users Vs Samsung

Consumer Behaviour: Apple Iphone4 Users Vs Samsung Samsung started off in the year 1938 by Byung-Chull Lee as a small company that started their exporting business in Korea They had exporting of fish, vegetables and fruit to China. It wasnt long before Samsung made their presence in flour mills as well as confectionary machines. After many years of striving there company decided for as a cooperation company in the year 1951. It was then they rapidly grew placing foot in various diversified businesses from heavy, chemical and petrochemical industries in 1958 which then led them to enter into Electronics in 1969. Samsung has now transformed into a one of the Leaders today in the Digital Electronics industry. They have Headquarter in the Samsung Town a town in Seoul, South Korea. Samsung had majorly influenced in the South Korean market and effected the various sectors i.e from economic growth, politics, media as well as the culture. Samsung is responsible for almost 20% of South Koreas exports and revenues. They have grabbed a sort of monopoly place in the South Korean companies. Samsung has set a benchmark in international businesses today and is considered as a role model. Apple Inc. was formed in the year 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. They began business selling computers, Apple I personal computer kit. Apple is an American based company that has focussed there entire business in the designing, manufacturing and selling various electronic devices, computer software and personal computers. There headquarters is in a suburban city called Cupertino located in California. The company deals in the Macintosh line of computers which are the initial successful hardware products, the iPod, iPhone, iPad. Apple operating system the Mac OS X operating system; the iTunes media browser; iLife is the suite required for multimedia and creativity software. Apple recently considered as one of the prime company in view of market capitalization, and the leading company in terms of technology in the world. Apple was stated as the admired company that was published by Fortune magazine 2011. The state of the art design and innovation in features was what made Apple to reach heights even without much of investments into advertisements, Apple had achieved a top solo grade in the consumer electronics industry which completely boosted its brand image to heights never attained by any other.. This gained them a devoted customer base that are die heart Apple brand, especially in the USA. Product Overview Samsung Galaxy S2 Apple iPhone 4S SIZE Dimensions 125.3 x 66.1 x 8.5 mm 115.2 x 58.6 x 9.3 mm Weight 116 g 140 g DISPLAY Type Super AMOLED Plus capacitive touchscreen, 16M colors LED-backlit IPS TFT, capacitive touchscreen, 16M colors Size 480 x 800 pixels, 4.3 inches (~217 ppi pixel density) 640 x 960 pixels, 3.5 inches (~330 ppi pixel density) Gorilla Glass display Scratch-resistant oleophobic surface TouchWiz UI v4.0 Multi-touch input method Multi-touch input method Accelerometer sensor for auto-rotate Accelerometer sensor for UI auto-rotate Three-axis gyro sensor Touch-sensitive controls Proximity sensor for auto turn-off Proximity sensor for auto turn-off Gyroscope sensor Internal 16GB/32GB storage, 1 GB RAM 16/32/64 GB storage, 512 MB RAM Card slot microSD, up to 32GB, 8 GB included, buy memory No CAMERA Primary 8 MP, 32642448 pixels, autofocus, LED flash 8 MP, 32642448 pixels, autofocus, LED flash Features Geo-tagging, touch focus, face and smile detection, image stabilization Touch focus, geo-tagging, face detection, HDR Video Yes, [emailprotected] Yes, [emailprotected], LED video light, video stabilization, geo-tagging Secondary Yes, 2 MP Yes, VGA FEATURES OS Android OS, v2.3 (Gingerbread), planned upgrade to v4.0 iOS 5 Chipset Exynos Apple A5 CPU Dual-core 1.2 GHz Cortex-A9 Dual-core 1 GHz Cortex-A9 GPU Mali-400MP PowerVR SGX543MP2 Radio Stereo FM radio with RDS No GPS Yes, with A-GPS support Yes, with A-GPS support and GLONASS Java Yes, via Java MIDP emulator No Active noise cancellation with dedicated mic MicroSIM card support only NFC support (optional) Scratch-resistant glass back panel TV-out (via MHL A/V link) Active noise cancellation with dedicated mic SNS integration Siri natural language commands and dictation Digital compass iCloud cloud service BATTERY Standard battery, Li-Ion 1650 mAh Standard battery, Li-Po 1432 mAh Stand-by Up to 710 h (2G) / Up to 610 h (3G) Up to 200 h (2G) / Up to 200 h (3G) Talk time Up to 18 h 20 min (2G) / Up to 8 h 40 min (3G) Up to 14 h (2G) / Up to 8 h (3G) Market and Competitor Analysis During Q2 of 2011 they had sales of 428.7 million units in the international sales of mobile devices to end users. A direct 16.5 percent increase from the second quarter of the previous year 2010 according to Gartner Inc. as shown in Table 1.1. Smartphones sales were up 74 percent year-on-year and accounted for 25 percent of overall sales in the second quarter of 2011, up from 17 percent in the second quarter of 2010. Consumers in developed markets are purchases midrange Android smartphones over feature phones, mainly seen due to carriers and manufacturers promotions. 1(Gatner) Since we are focussing on the smart-phone segment, we have considered companies such as Nokia, Samsung, Apple RIM. Nokia is still leads in market share in the overall industry. But we can see that in smartphone segment the sales is low due to the highly competitive market that reduced the customer demand towards Symbian. Samsung, attained a rapid growth in the Smartphone segment during the recent years. Galaxy-S2 sold about nearly 10milion units by end of November. The strong performance in smartphones helped in achieving a good crunch of market share to become the third best vendor in this segment. Apple, iphone 4S received a overwhelming response from the consumers as it had 4 million pre- orders. The growth mainly came from 42 new carriers and 15 New countries in Q2 2011. Total Apple sales coverage is in around 100 countries. RIM, market share in smart phone declined by 12% by Q2 2011. It had lost its position No.5 in the international mobile device to a Chinese vendor called ZTE. Among all the smart-phone segments our major focus is between iphone (4/4S) and Samsung Galaxy S2. From the below table of SWOT analysis it is seen that both have a threat of intense competition and highly developed market. Apple iphone(4/4S) is having a advantage of first mover. Samsung Galaxy S2 is considered to be a price-value product which is its major strength but lacks the Brand value in comparison to the Apple iphone. Samsung Galaxy S2 Strengths Price-value product Good Distribution channels Variety in Product Line for all segments 4G is available in S2 Rich User Interface Wide Screen, Gorilla glass Weakness Looks not impressive Lacks Brand value Opportunities Google Support Independent Hardware Unit New status symbol Threats Intense competition Highly Developed Market Apple iphone 4 Strengths First Mover Style/ Brand Rich User Interface User Base Hype Opportunities Existing Applications Loyal customer base Distribute itune content Siri Market Positioning Apple has already established a place in the minds of the people that it is a very high value product and is portrayed as a sign of perfection. Apple iphone quickly jumped the starting phase and straight away went to growth by their rising sales, growing number of competitors and strong awareness. This is made possible only by understanding the unrealized needs, design and ability to operate with any computer operating system. After the launch of iphone a new era of touch was created that made the other competitors to launch similar kind of product in this segment. Samsung being one of the major player introduced Corby which became a hit among the value consumers, and then in order to gain market share of the high end consumers they launched the Galaxy series. Targeting the females Samsung had launched Galaxy S2 in Pink colour which also gained a lot of new customers for them. In Q2 Q3 Apple had a sale of 38million worldwide whereas then Samsung had a sale of 10 million in the same quarters. Company Focussed Competition Focussed Pushes the Boundaries Leader: Apple Challenger: Samsung Stays within the Boundaries Niche: Lava/Spice Follower: LG/Motorola/HTC Apple: Prelaunch Strategy Public Relations Blogs Sneak Peak on RD info Buzz Viral marketing Launch Strategy Print Media TV Outdoor Media Social Media Apple.com Post Launch Strategy Carrier handled advertisement Apple.com Independent review websites Digital Campaigns Samsung also have push pull strategy for the product launches and promotion of the products. Compare to Apple, Samsung creates buzz among the consumers by showcasing their products in trade shows exhibitions. Samsung also launches the teaser videos and print media information to promote the product before the launch. In Dubai there are no banners or print media advertisements for Apple, however there are many banners available for Galaxy S2 at different places. Samsung have many official You Tube channels for the different geographic locations. To compete with Apple in USA Samsung launched an official signup page for Galaxy S2 where potential buyers can login to understand the various features of the phone and chat with the official customer support centre. As a challenger strategy Samsung is into aggressive advertisement against the Apple with series of new advertisement especially for US market in which they have shown the new technology innovation of 4G which is currently not su pported by any iPhone. For Samsung: Prelaunch Strategy Public Relations Exhibitions Trade shows Teaser Videos Print Media You Tube Videos Launch Strategy Print Media You Tube Videos Intense TV Advertising Outdoor Media Social Media Samsung.com Post Launch Strategy Banners Promoters Dealer Advertisements Offers Independent review websites Trade shows/Exhibitions Pricing Strategy iPhone is available in three different versions of Phone memory: 16GB, 32GB, 64GB whereas Samsung is only available in 16GB only. Both are available in Locked and unlocked versions. Locked versions are normally available in 2years contract in USA (ATtT), UAE (Etisalat du), India (Airtel Aircel). The below table gives the pricing of the two smart-phone giants in three different regions: In terms of pricing Apple has come up with many following strategies: To reach out to the Maximum consumers they have launched locked and unlocked versions with significant price differences in some countries. Their pricing differs depending on country to country in Asian countries they have positioned as a Luxury product. Prices are higher than their competitors because of people perceive them as the state of the art technology. Apple has fixed pricing strategy, changes in pricing occurs only when a newer version of the product is launched. In terms of pricing Samsung has come up with many following strategies: To reach out to the Maximum consumers they have launched locked and unlocked versions with significant price differences in some countries. Samsung provides a normal pricing structure irrespective of the geographical location. Samsung maintains prices at a competitive price with their competitors. Samsung is now gradually reducing prices in order to maximize sales and attract new customers to improve their market penetration. Consumer Behaviour Methodology We have conducted the consumer behaviour survey by framing a questionnaire and distributed it to the users of iPhone Samsung Galaxy S2 in DIAC(Dubai International Academic city). We have considered a sample size of 40 constituting of 20 Samsung Galaxy S2 users and 20 Apple iPhone 4 users(as iPhone 4S has not been officially launched in Dubai yet). With the feedback we have received through our survey we are conducting our statistical analysis and the results are as given below: The two main objectives of this survey was to understand the decision process of the consumer before purchasing the phone. The 2nd objective is to measure the level of consumer satisfaction among the two smartphone users. Product Attributes influencing the decision making in buying the phone: The three basic attributes which came as an important factor after analyzing the data are Brand value, Performance Features/Specifications. Brand Value is very important among the consumers of both Galaxy S2 iPhone4. It has been seen in our survey 59% were Apple users who got more influenced by Apple Brand to purchase their phone compared to Samsung that is 41%. Performance is an extremely important factor for both iPhone as well as Galaxy users. As shown in the piechart the S2 users were more influenced by performance of the phone as this one of the attribute that led them to prefer Samsung smartphones to the iPhone. Features/Specifications is an extremely important influential factor for purchasing phone for the users of iPhone and Galaxy S2. For Galaxy S2 it is inferred that 54% users were influenced by this to purchase the phone compared to iPhone which is just 46%. Medium of Attributes that led to this decision: This is to understand the various medium which has played a important role to facilitate the decision process. In both Samsung Galaxy S2 and iPhone4 word of mouth and advertising played a crucial role where as industrial publications and trade show events were not that impactful. As seen in the pie chart Samsung has 64% and iPhone 4 has just 36%. Being a challenger Galaxy S2 and shown above having high influence for its performance and specifications word of mouth has become an important factor. Samsung has been more influential with its advertisements compared to Apple as seen in the chart towards the left. They used Teaser videos and was more aggressive in their Advertising strategy for Galaxy S2. Inferences of the product through Advertisements: There were certain attributes shown in the Ad for the two products. After watching the Ads consumers had perceived that these attributes, Product is of High Quality, Brand Awareness, Were the Claims made believable are important than other attributes. Inspite of the aggressive advertisements strategy that Samsung had shown, Apple still managed to portray their product as a High Quality product from very few of their official advertisements. As we have seen the Brand value is a high influential factor while purchasing iPhone. This must have been generated through brand awareness in which advertisement is one of the factors. As we have seen from the Unique selling proposition, Apple had always shown advertisements stressing more upon their Applications. This claim made by them is more believable, as seen from the pie chart. Customers who relied on Internet Research for their Decision of their Phone It is seen from the people we surveyed that there are high number of people who use Internet to understand the overall specifications of the phone. From this we can infer that Internet is a major factor for making their decision for the product. From the results we derived its been seen that Review websites played a major role in the customers who bought Samsung Galaxy S2 whereas You Tube and Company websites were most influenced in the buying process of iPhone4 users. Its quite clear from the chart that most of these two smartphone users have experienced the phone prior to purchase. From the bar chart we interpret that the highest number of people using the Samsung Galaxy S2 got inspired by using their friends phone which led them to the purchase of the same. However, in the case of iPhone both friends phone and company showroom both play a vital role. As the major dealers like Sharaf DG and Jumbo they have a exclusive section for iPhone. Its clear from the bar charts that majority of iPhone users are all Die-Heart fans whereas Galaxy S2 users are all Inspired users who experienced the phone and then decided to have it. In this we can see that Apple has a strong Brand Loyal customer Base. Now we arrived to the final phase of our survey where we measure the customer satisfaction post purchase of the Phone From the Survey we inferred that majority of the users in both the brand smartphones are very` satisfied and agreeing that the phone is fun and easy to use. However, the iPhone4 had a higher count in the number of people who found it more fun and easy. We inferred from the pie chart that majority of the users of Galaxy S2 as well as iPhone4 were Very satisfied about the Quality made of the phone. However, the iPhone4 had a higher count in the number of people who had said has a better quality make of the case. The majority of consumers were very satisfied with the features which were suiting there need in both the smart phone as we can see from the graph. However, the Galaxy S2 had a higher count in the number of people who had the opinion that it suited their needs. The internet experience is having more satisfied consumer for iphone compare to Samsung galaxy S2. Nonetheless majority of the mobile users were very satisfied about their Internet access experience. When it comes to application majority of the two phone users were very satisfied with what their phone provided them. But then when we compare between the two phones we see that iPhone4 had more number of people who were very satisfied with their online Application store as they have an app for almost anything. Both the phone users had majority users who were very satisfied with the photo and video clarity their phone had, but comparing between the two phones its seen in the piechart, iPhone has more very satisfied customers in respect to Photo and camera clarity. Sound Performance was ranked very satisfied for both the phone user in majority, Galaxy S2 has more very satisfied customers compared to iPhone4 as we can see from the pie chart. Clearly from the bar chart its visible that iPhone users are not happy with the Battery Backup the phone provides, whereas for Galaxy S2 its having an uneven distribution so what we understand is the phone gives different battery backup depending on the purpose of what the user does the most. SWOT Analysis on basis of Consumer Behaviour Survey On the basis of our consumer behaviour survey we have redefined our SWOT Analysis Apple iPhone 4 Strengths First Mover Brand of High Quality Awareness Loyal User Base Photo Video Clarity Application store Use Internet Access Experience Weakness Limited Distribution channels Less Advertisement Less Word of Mouth Opportunities Existing Applications Loyal customer base Threats Gorilla Attack Intense competition Highly Developed Market Samsung Galaxy S2 Strengths Feature/Specification Performance Good Distribution channels Sound Performance Suiting Customer Needs Battery Backup Satisfaction Opportunities Word of Mouth Advertisement Recommendations For Samsung Samsung should focus on brand building strategies. Samsung should tactically plan and rectify, to create a feeling among the customers that Galaxy S2 is a reliable product of high quality. That company needs to focus on to influence people to opt their product in the coming future through internet and social media. For Apple Apple should focus more on advertisements. Apple should make their product available by opening more company stores. Apple should focus on the product availability on the global scale after the product launch. Conclusion It is seen from our studies that this industry is having a strong competitive scenario and technologically innovative segment. Due to its high aggressive nature there is a constant change in the innovation of the products within less span of time. In both the product Galaxy S2 iPhone4 having an edge over each other in some or the other attributes for e.g. Apple is known for its brand value where as Samsung is known for its performance. Samsung being a challenger is more aggressive towards its marketing strategy and in recent times they have started Gorilla attacks especially in American European Markets. Compare to Apple Samsung have wide range of distribution across worldwide which is their major strength. The major strength for Apple is its large loyal customer base without any effective marketing they are able to maintain it. There is a belief that the challenger may soon will become the leader in this segment but as we have seen in past that Apple has always brought innovation in their product and with this they have gain first mover advantage and able to capture high market share. So in future we believe that there will be a fierce competition in the smart phone segment not only between these two companies but with other companies coming in the picture to gain significant market share.

Scenario Solution

Scenario Solution Jennifer Hinkley HSM/220 November 20, 2011 Ruth Anne Ristow Axia College of University of Phoenix More and more students are dropping out of high school each year. The need to obtain the funds to open up programs that will make sure that these former students can gain the educational skills they need for their future careers. Having an education will ensure that careers is kept. The plan will take a lot of work, understanding, and communication from all parties. The students, educators, and the community are the main parties’ involved. There can be a plan formulated to find the means for these drop-outs to step up to the challenge and gain enough information and confidence to find a job and to hold down that job successfully. It will not be easy to design the format of these informational programs or to raise the funds to do it. We can, however, organize the program formats in several ways. We can divide the work into departments that will help employees the importance of focusing on their assigned work without being distracted by other aspects of the large project. The first step will be to assemble a team of personnel whom focuses their efforts on advertising. This step is crucial to make sure that the students who need help will hear the message implied. The next step in the program would be to get the students enrolled. It might be difficult to make sure that they believe that their efforts, and ours, but counselors will be there to show them that it is for a valuable purpose. In general, high school drop-outs have demonstrated that they are not that motivated to continue their education. Because of this, another team of personnel will be there to ensure that the returning students understand that a high school education and the associated skills are the best route to a respectable job. One disadvantage of this departmental approach is that the organization might lose track of an individual student who was brought into the program. In the event this happens, it might demoralize and de-motivate a student who thinks that they are being treated as if they are â€Å"special. † However, it may turn into an advantage as well. As the students meet many new people who want to help them, it will begin to boost their self-esteem and their sense of self-worth. The feeling of importance and the realization that many people actually care about their future helps tremendously as well. In the event any of the mentioned issues occur, there will be long-term mentors available to the students so that they do not get lost in the educational process. A group of personnel will also be designated for long-term mentorship of these students. The departments may be divided, but they are also a team that is all working towards the same goal. This is a sure way of increasing teamwork within the organization. With each employee working within their own department that they are specialized or certified in, then reporting back to the team, teamwork will grow throughout the organization. Teamwork is an asset for the foundation by itself, but each person can also build on what another has to say by contributing their own thoughts and experiences. Overall, everything will improve. This includes the students, the organization, and the future cooperate world. The matrix organizational form is also worth considering for the organization. In this organizational form, employees are divided into their skills. For example, within our program created for the drop-out students, some employees may be better at advertising and promoting. Some may be a â€Å"people-person† who are easy to talk to and get along well with other people. Then there are some employees that are good with numbers, math, and logistics. The group that is gifted with advertising and promoting would go into the community to contact and recruit drop-outs, so that they know about and can use our program. Advertising is important, because these drop-outs might not be motivated to do much educationally. Charismatic and excitable kinds of people are needed who can encourage the drop-outs along and motivate them when they falter. Our â€Å"people-persons† would be the employees who would mentor individual students. Finally, the personnel whom are talented with numbers and math would cope with the program budget, finances, supplies, and scheduling. Coming up with the excitement to recruit these students is not the only difficulty that is faced. The competition that is out there that offers available, low-skill jobs will give the drop-outs a sense that our services are not needed. This creates a problem for the organization especially with the jobs that do not require an education to be employed there. These jobs are in fast food, manual labor like landscaping, and domestic work. These companies usually do not require a high school education and they often prefer to hire unskilled, low-wage workers. To compete with these operations, the organization should pass out fliers or brochures near the companies, businesses, and neighborhoods that are employing these high school dropouts. Even a few posted fliers in local assistance offices may help. To make sure that these fliers are effective, the organization will have a design team from the marketing department. The design team will design, create, and print pamphlets, fliers, brochures, and other information about the organization. To compete with these low-educational, low-skill jobs, the main goal is to have a plan to make the students think about wanting more in their lives. They might want a more fulfilling job, a better ability to care for their family, or a better income in the future from a better-paying job. The community would have to supply some of the organization's financial needs. A good example is having a place to hold meetings. Meeting outdoors can be productive and fun so that idea does not need to be eliminated. Once a week, instead of paying for a meeting place, a community outreach program can be held at a local park. This provides space, seating, and opportunity. Drop-out students and even their families and friends could meet each other along with possible and current recruited students. This provides open communication about the program as well as an opportunity to answer any questions the public may have. This allows time to share information and just have a fun time outside while learning about the organization. Some community members might not be supportive of our program, as it would use city money to help drop-outs who, they will argue, should have just stayed in high school and gotten the same results for less money. They will ask questions like: Since the government guarantees free high school education for every student, why should we pay money for this new program when their education should have been free to these students in the first place? In counterpoint, an explanation will be given. This explanation is that local schools are losing government funds from the increasing drop-out rate, and in turn the drop-out rate continues to rise. The program does not encourage more students to drop out, but only help students who already have. It will revitalize the education system by driving home the point as to how important a continuing education is to a student and a citizen. For the program to reach its goals, all of the possible foundation employees will need incentives to do their best. So that all of the employees are working at their top level, incentives and reward systems will be created. The employee who is most successful at recruiting drop-outs into the program, for example, will be rewarded. The employees, rather than the manager, will determine who receives the rewards and what they should be. For example, a manager might decide to give an employee a personal reward of funds to take a few over achieving students to dinner. This only provides ample opportunity to continue to motivate and congratulate the students on their progress. There are many ways that upper management can reward employees for helping the foundation, but the best rewards are the ones that employees want. A survey of the employees to find out which rewards would motivate them the best might be a great way. When the organization has met the original goals of the program, the employees who have contributed the most will also be rewarded. This will motivate employees to strive to reach the foundation's goals. Making goals stimulates personal drive, and it will make foundation employees push themselves harder to achieve the most that they can for themselves and for the organization. The program and the goals in its entirety can be reached, but not without a proper budget. The accounting department along with the human resource department will get together every year to create a budget for the organization itself and the program in which they offer. A line item budget shows the total agency budget. It obtains the number in which the organization cannot go over. It is broken down to how much employees are paid as well as the cost of operating. Another budget needed for the organization to operate successfully is a budget for each person in the organization. This includes skills needed, time spent on training, and a reakdown of what can be spent on each student. With all of the time, energy, and good resources, the organization will reach its goals of helping high school dropouts to obtain their diplomas. This organization is for the good of mankind and what can be done to help others in need. This also creates a chance that returning students will encourage their offspring to continue in their education as well to help the number of overall dropouts to decrease. Line Item Budget Revenue $1,600,000 Expenses Personnel Executive director $100,000 Training supervisor $80,000 Trainers $500,000 Administrative coordinator $45,000 Administrative staff $75,000 Total salaries and wages $800,000 Employee-related benefit$200,000 Expenses @ 25% Operating expenses Rent $125,000 Overhead costs$100,000 Utilities $100,000 Office supplies $25,000 Equipment/lease $50,000 Transportation and travel $100,000 Outside consultants $100,000 Total operating expenses $600,000 Total agency budget $1,600,000 Budget for each person Local government workforce agency—functional and program budget 1 2 3 4 Basic skill Outreach Indirect Total rogram program cost and functional overhead budget Expenses Personnel Executive director $100,000 Training supervisor $80,000 Trainers $300,000 $200,000 Administrative $27,000 $18,000 coordinator Administrative staff $45,000 $30,000 Total salaries and $372,000 $248,000 $180,000 wages Employee-related $93,000 $62,000 $45,000 benefit expenses @ 25% Total personnel costs $465,000 $310,000 $225,000 Operating Expenses Rent $75,000 $50,000 Overhead costs $60,000 $40,000 Utilities $60,000 $40,000 Office supplies $15,000 $10,000 Equipment/lease $30,000 $20,000 Transportation and $60,000 $40,000 travel Outside consultants $60,000 $40,000 Total operating $360,000 $240,000 expenses Total agency budget $825,000 $550,000 $225,000 $1,600,000 Number of eligible 1,000 1,000 1,000 students Total budget need per $825 $550 $225 $1,600 eligible student References Ashford, E. 2011, November 11). Helping high school dropouts get on a college, career track. Retrieved 11 16, 2011, from Community College Times: http://www. communitycollegetimes. com/Pages/Campus-Issues/Community-colleges-play-a-key-role-in-dropout-recovery. aspx Haskins, D. B. (2010, Spring). The Future of Children. Retrieved 11 16, 2011, from http://futureofchildren. org: http://futureofchildren. org/futureofchildren/publications/docs/20_01_PolicyBrief. pdf Kettner, P. M. (2002). Achieving Excellence in the Management of Human Services Organizations. Allyn and Bacon.

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Alcoholism and Alcohol Abuse Signs, Symptoms, and Help for Drinking Problems It’s not always easy to see when your drinking has crossed the line from moderate or social use to problem drinking. But if you consume alcohol to cope with difficulties or to avoid feeling bad, you’re in potentially dangerous territory. Alcoholism and alcohol abuse can sneak up on you, so it’s important to be aware of the warning signs and take steps to cut back if you recognize them. Understanding the problem is the first step to overcoming it. In This Article: * Understanding drinking problems * Signs amp; symptoms of alcohol abuse * Signs amp; symptoms of alcoholism * Drinking problems and denial * Effects of alcoholism * Getting help†¦show more content†¦Signs and symptoms of alcoholism (alcohol dependence) Alcoholism is the most severe form of problem drinking. Alcoholism involves all the symptoms of alcohol abuse, but it also involves another element: physical dependence on alcohol. If you rely on alcohol to function or feel physically compelled to drink, you’re an alcoholic. Tolerance: The 1st major warning sign of alcoholism Do you have to drink a lot more than you used to in order to get buzzed or to feel relaxed? Can you drink more than other people without getting drunk? These are signs of tolerance, which can be an early warning sign of alcoholism. Tolerance means that, over time, you need more and more alcohol to feel the same effects. Withdrawal: The 2nd major warning sign of alcoholism Do you need a drink to steady the shakes in the morning? Drinking to relieve or avoid withdrawal symptoms is a sign of alcoholism and a huge red flag. When you drink heavily, your body gets used to the alcohol and experiences withdrawal symptoms if it’s taken away. 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The Enlightenment By Thomas Paine And John Locke - 1709 Words

Laura Bluhm History 172 Michael Tafel March 15 2017 Final Paper: The Enlightenment The eighteenth century embraced the beginning of an opinionated movement for new thinking about once unquestioned truths and actions. This movement, known as the enlightenment was more than a period of advanced ideas, as this unfamiliar way of thinking also lead to a change in the way that people began to operate within society. The ambition was lead by the attempt to break free from the past, overturning old ideas and moving forward. Enlightenment thinkers helped in spreading the idea that individuals could find universal truths for themselves while improving society through reasoning and science. Enlightenment thinkers who emulate these spreading of†¦show more content†¦Ã¢â‚¬Å"The lights that filled the universe could be channeled, dissected, magnified, and measured by human ingenuity† (enlight, 2). There was a significant breakthrough in regards to what could be done in continuing to explore new theories. The American revolution began in 1776, in its wake, people started to question all forms of authority and the political barrier that kant had said should not be breached was mounted (3). The movement toward the light contributed in complex ways to the late eighteenth century revolutions, their ideas led to independence from britain, leading eventually to the french occupation of the low countries The enlightenment was one factor in the birth of modern democratic and representative politics. (3). The political roots of the european enlightenment grew out of a profound revulsion against new political abuses that arose in the 1680s. Scientific and religious origins (15).Science presented new standards for arriving at the truth Science allowed alternatives to be imagined in everything from politics to religion 16. 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Apple Marketing Mix Free Essays

Marketing Mix is the set of marketing tools that the firm uses to produce the response from its target market. Price, product, place and promotion are the 4 P’s that make up a marketing mix. Apple 1. We will write a custom essay sample on Apple Marketing Mix or any similar topic only for you Order Now Product – Apple’s key products are the iPhone, iPad, and the Mac line of personal computers. Steve Jobs has always maintained that first and foremost Apple is an industrial manufacturing firm with a mission to create innovative and compelling products that are unmatched in their visual appeal and intuitive nature. For apple, this is the most important P as they have the most of a product can offer and then the three other P’s simply fall after in their place. 2. Price – Apple has always been more worried about their product than their price, but they do have the advantage with its competitors with their previous successes with the iPad and iPhone. They have the leverage in materials, such as touch screens and flash memory, to help them keep the price staying lower than its competitors and it is obvious that Apple won’t be threatened any time soon. 3. Promotion – Apple’s commercials are instantly recognizable as they stick to the simplicity of their design which the layout of their product is featured on a white background, with catchy music playing in the background. Everything is visual, and visually plentiful, but not overpowering as some ads can be. Even their walk-in stores have the same simple design featuring nothing but their products and their own features. 4. Place – Apple has expanded its company to nearly all regions both big and small. Their iPods, iPads, and iPhones are just about any store that sells electronics these days. From hundreds of retail outlets to a great e-commerce website to even an app on their own, Apple’s products are just about as easy to buy as a pair of jeans. How to cite Apple Marketing Mix, Essay examples

Massachusetts Research free essay sample

Massachusetts Bay Colony and Boston, and spawned the settlement of other New England colonies. Friction with the natives grew with the population, erupting in the Peugeot War of the mid-asses and King Phillips War in the asses. The colonies were religiously conservative, and Massachusetts Bay authorities in particular repeatedly deported, cast Out, and even executed people with views that did not accord with their narrow Puritan views. The Massachusetts Bay Colony frequently clashed with political opponents in England, including several kings, over its religious intolerance and the status of its charter.Businessmen established wide-ranging trade links, sending ships to the West Indies and Europe, and sometimes shipping goods in violation of the Navigation Acts. These political and trade issues led to the revocation of the Massachusetts charter in 1684. King James II in 1 686 established the Dominion of New England to govern all of New England to centralize royal control and weaken local government. The intensely unpopular rule by Sir Edmund Androids came to a sudden end in 1689 with an uprising sparked by the Glorious Revolution which overthrew King James II.King William Ill established the Province of Massachusetts Bay in 1691 , to over a territory roughly equivalent to that of the modern Commonwealth and Maine, although border issues with its neighbors would persist into the 19th century. Its governors were appointed by the crown, in contrast to the predecessor colonies, which had elected their own governors. This created friction be;en the colonists and the crown, which reached its height in the early days of the American Revolution in the asses and asses.Massachusetts was where the American Revolutionary War began in 1 775, an effort many of its people and businesses supported until Britain formally recognized the United States in 1783. The commonwealth formally adopted the state constitution in 1780, electing John Hancock its first governor. The state was the first to abolish slavery. In the 19th century the commonwealth became a center of industry, with the development of precision manufacturing and weaponry in Springfield, and large-scale mill complexes in Worcester, Heavenlier, and other river communities.The areas around Boston and Springfield became national centers of abolitionist activities, and the Springfield Armory made most Of the weaponry for the Union in the American Civil War. After the war, immigrants from Europe flooded into the state, intuition to expand the states in dustrial base well into the 20th century. Labor strife early in the 20th century led to the inaction of labor laws and the rise of unions. Following the Second World War the states industrial base began a slow decline, with many textile and manufacturing jobs relocated to states and countries with lower costs of labor.The states strength as a center of education contributed to the development of an economy based on information technology and biotechnology in the later years of the 20th century, leading to the Massachusetts Miracle of the late asses. l shall enter n no encomium upon Massachusetts; she needs none. There she is. Behold her, and judge for yourselves. There is her history; the world knows it by heart. The past, at least, is secure. There is Boston and Concord and Lexington and Bunker Hill; and there they will remain forever. Daniel Webster , 1830[1] In 1 755, about 5 am on Tuesday, November 18, was the most destructive earthquake yet known in New England. The first pulsations of the ground were followed for about a minute of tremulous motion. Next came a quick vibration and several jerks much worse than the first. Houses rocked and cracked; furniture fell over. Dry. Edward A. Holyoke, of Salem, wrote in his diary that he thought of nothing less than being buried instantly in the ruins of the house. The shaking continued for two to three minutes more, and seemed to move from northwest to southeast.The ocean along the coast was affected; ships shook so much that sleeping sailors awoke, thinking they had run aground. In Boston, the earthquake threw dishes on the floor, stopped clocks, and bent vane-rods on churches and Baneful Hall. Stone walls collapsed. New springs appeared, and old springs dried up. Subterranean streams changed their courses, emptying many wells. The worst damage was to chimneys. In Boston alone, about a hundred were leveled; about fifteen hundred were damaged, the streets in some places almost covered with fallen bricks. Falling chimneys broke some roofs.Many wooden buildings in Boston were thrown down, and some brick buildings suffered; the gable ends of twelve or fifteen were knocked down to the eaves. Despite the danger and many narrow escapes, no one was killed or seriously injured. Aftershocks continued for four Many troops from Massachusetts participated in the successful Siege of Havana in 1762. Britains victory in the war led to its acquisition of New France, removing the immediate northern wreath to Massachusetts that the French had posed. The relationship between the provincial government and the crown-appointed governor was often difficult and contentious.The governors sought to assert the royal prerogatives granted in the provincial charter, and the provincial government sought to strip or minimize the governors power. For example, each governor was ordered to enact legislation for providing permanent salaries for crown officials, but the legislature refused to do so, using its ability to grant stipends annually as a means of control over the governor. The rovings periodic issuance of paper currency was also a persistent source of friction be;en factions in the province, due to its inflationary effects.Notable royal governors during this period were Joseph Dudley, Thomas Hutchinson, Jonathan Belcher, Francis Bernard, and General Thomas Gage. Gage was the last British g overnor of Massachusetts, and his effective rule extended to little more than Boston. The westernmost portion of Massachusetts, the Berkshires, were settled during the three decades following the end of the French and Indian War, largely by Scots. Sir Francis Bernard, the Royal Governor, named this new area Berkshire, in honor of his home county in England. The largest settlement in Berkshire County was Pittsfield, Massachusetts, founded in 1761. 25] Revolutionary Massachusetts: asses-1 sass[edits Perrys Rescue at Lexington by Ralph Earl and Amos Doolittle from 1 775, an illustration of the Battles of Lexington and Concord. See also: Boston campaign Massachusetts was a center of the movement for independence from Great Britain, earning it the nickname, the Cradle of Liberty. Colonists here had long had uneasy relations with the British monarchy, including open rebellion under the Dominion of New England in the 1 6805. 26] The Boston Tea Party is an example of the protest spirit in the early asses, while the Boston Massacre escalated the conflict. 27] Anti-British activity by men like Sam Adams and John Hancock, followed by reprisals by the British government, were a primary reason for the unity of the Thirteen Colonies and the outbreak of the American Revolution. [28] The Battles of Lexington and Concord initiated the American Revolutionary War and were fought in the Massachusetts towns Of Concord and Lexington . [29] Future President George Washington took over what would become the Continental Army after the battle. His first victory as the Siege of Boston in the winter of 1775-?6, after which the Br itish were forced to evacuate the city. 30] The event is still celebrated in Suffolk County as Evacuation Day. [31] In 1777, George Washington and Henry Knox founded the Arsenal at Springfield, which catcalled many innovations in Massachusetts Connecticut River Valley. Boston[edit] Boston was the center of revolutionary activity in the decade before 1 775, with Massachusetts natives Samuel Adams, John Adams, and John Hancock as leaders who would become important in the revolution. Boston had been under military occupation since 1768. When customs officials were attacked y mobs, two regiments of British regulars arrived.They had been housed in the city with increasing public outrage. In Boston on March 5, 1 770, what began as a rock-throwing incident against a few British soldiers ended in the shooting of five men by British soldiers in what became known as the Boston Massacre. The incident caused further anger against British authority in the commonwealth over taxes and the presence of the British soldiers. Boston Tea Party[edit] Main article: Boston Tea Party One of the many taxes protested by the colonists was a tax on tea, imposed when Parliament passed the Townsend Acts, and retained when most of the revisions of those acts were repealed.With the passage of the Tea Act in 1773, tea sold by the British East India Company would become less expensive than smuggled tea, and there would be reduced printmaking opportunities for Massachusetts merchants engaged in the tea trade. This led to protests against the delivery of the companys tea to Boston. On December 16, 1773, when a tea ship of the East India Company was planning to land taxed tea in Boston, a group of local men known as the Sons of Liberty sneaked onto the boat the night before it was to be unloaded and dumped all the tea into the harbor, an act known as the Boston Tea Party.Certificate of gover nment of Massachusetts Bay acknowledging loan of EYE to state treasury by Seth Davenport. September 1777 American Revolution[edit] Main article: American Revolution The Boston Tea Party prompted the British government to pass the Intolerable Acts in 1774 that brought stiff punishment on Massachusetts. They closed the port of Boston, the economic lifeblood of the Commonwealth, and reduced self-government. Local self-government was ended and the colony put under military rule.The Patriots formed the Massachusetts Provincial Congress after the provincial legislature was expanded by Governor Gage. The suffering of Boston and the tyranny of its rule caused great sympathy and stirred resentment throughout the Thirteen Colonies. On February 9, 1775, the British Parliament declared Massachusetts to be in rebellion, and sent additional troops to restore order to the colony. With the local population largely opposing British authority, troops moved from Boston on April 18, 1 775, to destroy the military supplies of local resisters in Concord.Paul Revere made his famous ride to warn the locals in response to this march. On the 19th, in the Battles of Lexington and Concord, here the famous shot heard ;round the world was fired, British troops, after running over the Lexington militia, were forced back into the city by local resistors. The city was quickly brought under siege. Fighting broke out again in June when the British took the Charleston Peninsula in the Battle of Bunker Hill after the colonial militia fortified Breeds Hill.The British won the battle, but at a very large cost, and were unable to break the siege. Soon afterwards General George Washington took charge Of the rebel army, and when he acquired heavy cannon in March 1776, the British were forced to eave, marking the first great colonial victory of the war. Ever since Evacuation Day has been celebrated as a state holiday. Massachusetts was not invaded again but in 1779 the disastrous Penobscot Expedition took place in the District of Maine, then part of the Commonwealth. Trapped by the British fleet, the American sailors sank the ships of the Massachusetts state navy before it could be captured by the British. In May 1778, the section of Freetown that later became Fall River was raided by the British, and in September 1778, the communities of Marshs Vineyard and New Bedford were also subjected to a British raid. John Adams was a leader in the independence movement and he helped secure a unanimous vote for independence and on July 4, 1776, the United States Declaration of Independence was adopted in Philadelphia.It was signed first by Massachusetts resident John Hancock, president of the Continental Congress. Soon afterward the Declaration of Independence was read to the people of Boston from the balcony of the State House. Massachusetts was no longer a colony; it was a state and part of a new nation, the united States of America. Federalist Era: 1780-181 5[edit] A Constitutional Convention drew up a State constitution, which was drafted armorial by J ohn Adams, and ratified by the people on June 15, 1780. Adams, along with Samuel Adams and James Bowdon, wrote in the Preamble to the Constitution of the Commonwealth: We, therefore, the people of Massachusetts, acknowledging, with grateful hearts, the goodness of the Great Legislator of the Universe, in affording us, in the course of His Providence, an opportunity, deliberately and peaceably, without fraud, violence or surprise, on entering into an Original, explicit, and Solemn Compact with each other; and of forming a new Constitution of Civil Government, for Ourselves and Posterity, and devoutly imploring His erection in so interesting a design, Do agree upon, ordain and establish, the following Declaration Of Rights, and Frame Of Government, as the Constitution of the Commonwealth of Massachusetts.Bostonian John Adams, known as the Atlas of Independence, was an important figure in both the struggle for independence as well as the formation of the new United States. [32] Adams was highly involved in the push for separation from Britai n and the writing of the Massachusetts Constitution in 1780 (which, in the Elizabeth Freeman and Quick Walker cases, effectively made Massachusetts he first state to have a constitution that declared universal rights and, as interpreted by Supreme Judicial Court Chief Justice William Cushing, abolished Adams became minister to Britain in the asses, Vice President in 1 789 and succeeded Washington as President in 1797.His son, John Quince Adams, would go on to become the sixth US President. The new constitution[edit] Massachusetts was the first State to abolish slavery. The new constitution also dropped any religious tests for political office, though local tax money had to be paid to support local churches. People who belonged to non- Congregational churches paid their tax money to their own church, and the churches paid to the Congregationalists. Baptist leader Isaac Backs vigorously fought these provisions, arguing people should have freedom of choice regarding financial support of religion. Adams drafted most of the document and despite numerous amendments it still follows his line of thought.He distrusted utopians and pure democracy, and put his faith in a system of checks and balances; he admired the principles of the unwritten British Constitution. He insisted on a bicameral legislature which would represent both the gentlemen and the common citizen. Above all he insisted on a government by laws, not men. [34] Shays Rebellion[edit] Main article: Shays Rebellion Daniel Shays (left) and Job Shattuck, leaders of the uprising The economy of rural Massachusetts suffered an economic depression after the war ended. Merchants, pressured for hard currency by overseas partners, made similar demands on local debtors, and the state raised taxes in order to pay off its own war debts. Efforts to collect both public and private debts from cash- poor farmers led to protests that flared into direct action in August 1786. Rebels calling themselves Regulators (after the North Carolina Regulator event of the 1 sass succeeded in shutting down courts meeting to hear debt and tax collection cases. By the end of 1 786 a farmer in western Massachusetts named Daniel Shays emerged as one of the ringleaders, and government attempts to squelch the protests only served to radicalized the protestors. In January 1 787 Shays and Luke Day organized an attempt to take the federal Springfield Armory; state militia holding the armory beat back the attempt with cannon fire.